I’m Jill Caldwell. I’ve been researching New Zealanders since 1989. I help people in businesses and organisations to build strong relationships with their customers and to make a positive difference in their communities.
I formed Windshift in 2000, after 11 years in the market research industry. A lot has changed since then – especially the technology of market research. As a result, I’m helping more organisations to do their own research.
There can be a big difference between doing research and doing it well. But it doesn’t have to be complicated – to me, research is just another way of communicating. If you do it well, you end up forming stronger relationships with the audiences that matter to you.
Besides research design and mentorship, I also share insights into the hearts and minds of New Zealanders. The main formats I use for this are reports and blog posts. I co-wrote 8 Tribes: the hidden classes of New Zealand .
The raw material comes from a range of sources, including large scale shared research projects. These work on a subscription basis. So they allow clients to access information about emerging trends or changing demographics that they might not do themselves.
Clients and Networks
I work with a range of private companies, public sector organisations and agencies, including [in the last 12-18 months]:
AA Insurance | Assignment Group | Central Otago District Council | FCB New Zealand | Forest & Bird | HT Group | Ogilvy New Zealand | Sputnik Ltd | Water New Zealand | Wellington Regional Council
I formed the Windshift Network to keep people up to date with what I’m thinking and doing. Join the network now [see below] and never miss a blog post.