It began at the end of last year when I was putting together a list of wellbeing trends for 2018. Suddenly it seemed that every Scandinavian country had its own philosophy.
Hygge – the Danish word for homeliness and cosiness was there. And it had brought along its cuzzies – the Swedish word ‘lagom’- which means moderation – not too much and not too little, and the Norwegian concept of ‘friluftsliv’ – open air living – or as we Antipodeans call it – living. Continue reading “Marketing Wellbeing to the World”
Business advantage comes in many forms – great products or services, great connections with customers, excellent profits, or just paying attention to all the important details. The end result is that your staff and others rate you as prospering and expanding or having good future prospects. Continue reading “Does Your Firm Have Good Future Prospects?”
Who sees New Zealand culture and values most starkly? Migrants do. From the way we make eye contact or thank bus drivers to the things we expect of our leaders and citizens, our culture hits them in the face. They either adopt these values wholeheartedly, select only the ones they like or reject them and [hopefully, for their sake] leave. Continue reading “Migrants’ Views of New Zealand”
One of the questions I asked everyone I interviewed in my Lay of the Land study was: “if there’s an us and a them in New Zealand now, who is us and who is them?” The answers often reflected concerns about inequality, especially in terms of home ownership. Continue reading “The Deeper Effects of Home Ownership”
One day last year I took a train from Wellington to Masterton. It was a beautiful day and a lovely journey. I have always liked the Wairarapa. But, after a year of living in Auckland, emerging from the tunnel into South Wairarapa felt like coming back to New Zealand. Continue reading “Is This The Real New Zealand?”
Why are we so blind to other people’s experience of life? I mean basically that’s all that divides one generation from the other – the things they did or didn’t experience. During a conversation after dinner about Baby Boomers and Millennials one night, I found myself defending the younger generations against the expectations of the old. I suppose I was trying to get them to see through each other’s eyes. Continue reading “Can You See What My Generation Sees?”
Almost exactly a year ago I wrote a blog post on my internationally-focused well-made lives website, wishing everyone a very Raglan Christmas. You may have read it. It was fun to write. I had to explain where Raglan was, what it meant, and how the concept of a laid-back summer holiday had permeated our culture. I even found some very helpful advice on what to do if you get caught in a rip. Continue reading “Have Another Very Raglan Christmas”
For the first few seconds I thought – that was a crazy dream! Trump? President? It was 1.18am – I’d gone to sleep around 10. Now I was awake. I didn’t want to but I gravitated to Twitter, then Facebook. Where I read two things that crystallise my thinking and two other things that also help: Continue reading “And Then I Woke Up”
[Post updated July 2018] New Zealand has more than one million migrants [28.5% of the population]. New migrants are clustered in Auckland, giving it the fourth highest foreign-born population of any world city. With 39% of its population born overseas, Auckland is more diverse than London or New York.
But even now, many marketers and strategists act as if this change isn’t really happening. They treat new migrants as just another ethnic minority – and another – and another. They don’t seem to recognise that migrants have a lot in common. Continue reading “What Migrants Told Us About Auckland”
How adaptive can a business be in the face of rampant change? The recovery is building – the local economy is showing some life. But business is no less stressful and certainly no more predictable than it was when Windshift conducted its first Right for the Times study in 2009. For most firms, business is hard, or at least, harder than it once was. Continue reading “The Value Being An Adaptive Company”