Marketing Wellbeing to the World

marketing wellbeing

It began at the end of last year when I was putting together a list of wellbeing trends for 2018. Suddenly it seemed that every Scandinavian country had its own philosophy.

Hygge – the Danish word for homeliness and cosiness was there. And it had brought along its cuzzies – the Swedish word ‘lagom’- which means moderation – not too much and not too little, and the Norwegian concept of ‘friluftsliv’ – open air living – or as we Antipodeans call it – living. Continue reading “Marketing Wellbeing to the World”

Can You See What My Generation Sees?

Millennials & Baby Boomers

Why are we so blind to other people’s experience of life?  I mean basically that’s all that divides one generation from the other – the things they did or didn’t experience.  During a conversation after dinner about Baby Boomers and Millennials one night, I found myself defending the younger generations against the expectations of the old. I suppose I was trying to get them to see through each other’s eyes. Continue reading “Can You See What My Generation Sees?”

Have Another Very Raglan Christmas

perspectives from the surf

Almost exactly a year ago I wrote a blog post on my internationally-focused well-made lives website, wishing everyone a very Raglan Christmas. You may have read it. It was fun to write. I had to explain where Raglan was, what it meant, and how the concept of a laid-back summer holiday had permeated our culture. I even found some very helpful advice on what to do if you get caught in a rip. Continue reading “Have Another Very Raglan Christmas”

What Migrants Told Us About Auckland

[Post updated July 2018] New Zealand has more than one million migrants [28.5% of the population][1]. New migrants are clustered in Auckland, giving it the fourth highest foreign-born population of any world city. With 39% of its population  born overseas[2], Auckland is more diverse than London or New York.

But even now, many marketers and strategists act as if this change isn’t really happening. They treat new migrants as just another ethnic minority – and another – and another. They don’t seem to recognise that migrants have a lot in common. Continue reading “What Migrants Told Us About Auckland”