Beautiful Lies – What Truth Are We Defending?

Beautiful Lies

Today I’ve launched a new e-book, Beautiful Lies – messages from a changing world .  It’s a book of my best articles and newsletters from the past two years. So this week I’m publishing three of the best ones.  The first – which gives its title to the book – explores everyday examples of ‘truthiness’ and bald-faced lies.  [Note: I’ve made minor edits and pared down where necessary]  Continue reading “Beautiful Lies – What Truth Are We Defending?”

Six Customer Tribes – Using Tribes to Build Customer Wellbeing

Six Customer Tribes

There are six large, distinctive customer tribes in New Zealand. Though they buy many of the same things, each of them has a completely different focus. Their underlying values vary greatly. When you overlook that, your marketing efforts can flounder or even fail. So it’s very useful to understand what matters to each of them and how to integrate them into your marketing practice. Continue reading “Six Customer Tribes – Using Tribes to Build Customer Wellbeing”

Wellbeing 2.0 – Employee Wellbeing Meets Liveable Cities

Wellbeing 2.0

It’s time to bring out the label Wellbeing 2.0. The concept of wellbeing is growing and changing so much that we need the cliché. I’d feel bad about that except that I’ve just googled the term and found an employee wellbeing specialist [more below] with a similar point of view, who used the same term two weeks ago in a LinkedIn article. [It’s almost like finding a lost sibling]. Continue reading “Wellbeing 2.0 – Employee Wellbeing Meets Liveable Cities”

Marketing Wellbeing to the World

marketing wellbeing

It began at the end of last year when I was putting together a list of wellbeing trends for 2018. Suddenly it seemed that every Scandinavian country had its own philosophy.

Hygge – the Danish word for homeliness and cosiness was there. And it had brought along its cuzzies – the Swedish word ‘lagom’- which means moderation – not too much and not too little, and the Norwegian concept of ‘friluftsliv’ – open air living – or as we Antipodeans call it – living. Continue reading “Marketing Wellbeing to the World”