I’m Jill Caldwell. I research the everyday lives and values of New Zealanders, then turn the results into instantly accessible Mini Reports.
I formed Windshift in 2000, after 11 years in the market research industry. I help people in businesses and organisations to understand their customers and audiences, and to build positive relationships with them .
My main focus is on sharing insights into the hearts and minds of New Zealanders with marketers and communicators. The main formats I use for this are mini reports and interactive presentations. I also co-wrote 8 Tribes: the hidden classes of New Zealand .
The raw material comes from large scale shared research projects – one or two per year. These work on a subscription basis. So they allow clients to access information about emerging trends or changing demographics that they might not do themselves.
Clients and Networks
I work with a range of private companies, public sector organisations and agencies, including [in the last 12 months]:
AA Insurance | Assignment Group | Central Otago Regional Council | FCB New Zealand | Forest & Bird | HT Group | Sputnik Ltd | Wellington Regional Council
I formed the Windshift Network to keep people up to date with what I’m thinking and doing. Join the network now [see below] and get my monthly Windshift Observations newsletter.