I’m Jill Caldwell. I formed Windshift in 2000, after 11 years in the market research industry. I help people in businesses and organisations to understand their customers and audiences, and to build positive relationships with them .
My main focus is on sharing insights into the hearts and minds of New Zealanders with communicators, marketers and customer service specialists. The main formats I use for this are slide decks and audio presentations.
The raw material comes from large scale shared research projects – one or two per year – which work on a subscription basis – allowing clients to access information about emerging trends or changing demographics, that they might not do themselves.
I co-wrote 8 Tribes: the hidden classes of New Zealand and I ran a major study of New Zealanders’ values, called The Lay of the Land in 2017. To see what I’m up to this year, please click here.
I formed the Windshift Network to keep people up to date with what I’m thinking and doing. Join the network now [see below] and get my monthly Windshift Observations newsletter.