Jill Caldwell

Jill 20151

I’m Jill Caldwell. I formed Windshift in 2000, after 11 years in the market research industry. I help people in businesses and organisations to understand their customers and audiences, and to build positive relationships with them .

My main focus is on sharing insights into the hearts and minds of New Zealanders with communicators, marketers and customer service specialists. The main formats I use for this are  slide decks and audio presentations.

The raw material comes from large scale  shared research projects – one or two per year – which work on a subscription basis – allowing clients to access information about emerging trends or changing demographics, that they might not do themselves.

I co-wrote 8 Tribes: the hidden classes of New Zealand and I ran a major study of New Zealanders’ values, called The Lay of the Land in 2017. To see what I’m up to this year, please click here.

I formed the Windshift Network to keep people up to date with what I’m thinking and doing. Join the network now [see below] and get my monthly Windshift Observations newsletter.

One Reply to “Jill Caldwell”

  1. Hi Jill,

    A recent copy of your newsletter was passed on to me and I have now found your site. I’m interested in learning more about your syndicated NZ values study.

    I run a qualitative research collective Fresh Focus and we run a few syndicated studies and most recently released a report Behind the Device – the role of mobile in NZ. http://www.behindthedevice.com

    I would love to chat to you further about the values study and explore whether you might like some fieldwork help if you get the project off the ground.

    Look forward to hearing from you,
    Nikki Quail

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