The Tribes of the 3 Worlds Report is a blueprint for the future direction of business. It reveals the deep structure of our changing world and the mindsets of the customers who are changing it. These people have adopted new standards for the brands they use. They are pulling us away from the old consumer industrial world towards, not one, but two new worlds:
- the global techno-culture
- the world of sustainable wellbeing
This slide deck and report will help you to find new, consistent ways of integrating your brands into this new marketing environment. It clarifies the profound differences between each world, and explores the way hybrid world brands are emerging.
So what’s in this report?
The first part helps you to understand the profound differences between each of the 3 Worlds and to recognise key customer attitudes and behaviours of its main tribe. [I covered some of this in a recent blog post].
In the second part we look at the way these worlds intersect with each other and the opportunities that arise from that. We explore three hybrid worlds that have emerged as old businesses migrate from the Consumer Industrial world,. The fourth – the networked economy – reflects the blending of the two new worlds.
The final section answers the question: how do marketers and communicators make the most of this opportunity? What are the consistent patterns we can anchor our strategy to? What new-world practices do we need to adopt? Which old-world practices remain relevant? How do we reconcile the two. What needs to be tweaked or fixed and what needs to be retired? How do we evolve our offerings and practices without losing our values.
Buy The Tribes of the 3 Worlds Report
We released the report on Monday 10 September.
The report package is a downloadable file containing a PowerPoint presentation and the 24 page presentation report. As always, we provide a full money-back guarantee if unsatisfied with the product.
There’s also a special offer on our Shopify NZ web store for those who want to dive deeper. Click on this link to receive a 20% discount if you buy two or more of the Tribes of the 3 Worlds Collection. There are three additional reports available: the Simple Healthy Sustainable report and two versions of the Three Tech Tribes report [one with a dataset and one without] The discount code 3WORLDSSPECIAL can also be entered at checkout.
There will be more posts and more reports and slide decks in the near future. If you enter your name and email address in the box below, we’ll let you know when they happen.