The Six Customer Tribes Report is an important tool in helping your business become more customer focused. It reveals how New Zealanders’ values deeply affect their view of life and their buying decisions. The report is high on empathy and recognition, and low on marketing jargon. It’s accessible for everyone from front line customer service to board level.
The report describes six customer tribes, based on data from our 2017 Lay of the Land study. Each tribal profile describes the tribe’s shared values and the kind of customer expectations they hold. You’ll learn where to find them and how to identify them. We also suggest ways to use this information to improve customer focus.
Who Is This Report For?
- If you’re an insight manager it will help you help staff to be customer focused.
- As a small business owner you’ll find it makes it easier to understand the differences between customers and to satisfy their needs.
- For marketing or communications directors, the report provides practical advice on what to do and not to do when designing customer experiences and communications for each tribe.
Get the 24-page report and PowerPoint slide deck by clicking on the Buy button below. You can download the report immediately. Or click here to see the 6 Tribes Sample
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