If you’re considering a strategic change of direction for your business or brand, you need to know the lay of the land.
Windshift creates a snapshot of New Zealanders’ attitudes and behaviours to help you fill in some of the blanks in your planning.
The Lay of the Land 2018 covers the following topics:
The Spirit of the Times
- mood, confidence in the country’s direction, perceptions of New Zealand, issues that matter
Values and Expectations
- self-perceptions, expectations of technology, businesses & brands, personality & identity
Similarities & Differences
- what we have in common, where we differ, what drives differences between us
Get the report, add the audio or organise an in-person presentation . . . available in May 2018 . . . contact Windshift Director Jill Caldwell for more information
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