If you’re considering a strategic change of direction for your business or brand, you need to know the lay of  the land.

Windshift creates a snapshot of New Zealanders’ attitudes and behaviours to help you fill in some of the blanks in your planning.


The Lay of the Land 2018 covers the following topics:

The Spirit of the Times

  • mood, confidence in the country’s direction, perceptions of New Zealand, issues that matter

Values and Expectations

  • self-perceptions, expectations of technology, businesses & brands, personality & identity

Similarities & Differences

  • what we have in common, where  we differ, what drives differences between us


Get the report, add the audio or organise an in-person presentation . . . available in May 2018 . . .  contact Windshift Director Jill Caldwell for more information