If you had to move, which planet would you choose to live in: a utopian but slightly uncomfortable world of sustainable wellbeing, a dynamic but disruptive technology-rich world, or the world as it actually was in 1986? Continue reading “The Pivotal World of Sustainable Wellbeing”
There are six large, distinctive customer tribes in New Zealand. Though they buy many of the same things, each of them has a completely different focus. Their underlying values vary greatly. When you overlook that, your marketing efforts can flounder or even fail. So it’s very useful to understand what matters to each of them and how to integrate them into your marketing practice. Continue reading “Six Customer Tribes – Using Tribes to Build Customer Wellbeing”
Wanting to live simply healthily and sustainably is an intuitive and natural philosophy of life. It prizes balance and ease. It is practiced by people who want to live a life that rewards their efforts but doesn’t burn them out. In other words they are seeking wellbeing. Continue reading “Living simply healthily and sustainably”
It’s time to bring out the label Wellbeing 2.0. The concept of wellbeing is growing and changing so much that we need the cliché. I’d feel bad about that except that I’ve just googled the term and found an employee wellbeing specialist [more below] with a similar point of view, who used the same term two weeks ago in a LinkedIn article. [It’s almost like finding a lost sibling]. Continue reading “Wellbeing 2.0 – Employee Wellbeing Meets Liveable Cities”
It began at the end of last year when I was putting together a list of wellbeing trends for 2018. Suddenly it seemed that every Scandinavian country had its own philosophy.
Hygge – the Danish word for homeliness and cosiness was there. And it had brought along its cuzzies – the Swedish word ‘lagom’- which means moderation – not too much and not too little, and the Norwegian concept of ‘friluftsliv’ – open air living – or as we Antipodeans call it – living. Continue reading “Marketing Wellbeing to the World”