Are Transitions Ever Easy? Let’s Hope So

butterfly

Are transitions ever easy? Perhaps when they’re voluntary, but even then, events like marriages are high on the life stress scale [higher than being fired apparently].

This year I’m facing a very stressful transition – closing down the company I’ve run for almost 20 years and leaving a place I’ve loved living. But it has to be done. In the past five years, and particularly in the last 18 months, I’ve faced seismic changes in my business, leading to falling income and rising debt.

Continue reading “Are Transitions Ever Easy? Let’s Hope So”

Six Customer Tribes – Using Tribes to Build Customer Wellbeing

Six Customer Tribes

There are six large, distinctive customer tribes in New Zealand. Though they buy many of the same things, each of them has a completely different focus. Their underlying values vary greatly. When you overlook that, your marketing efforts can flounder or even fail. So it’s very useful to understand what matters to each of them and how to integrate them into your marketing practice. Continue reading “Six Customer Tribes – Using Tribes to Build Customer Wellbeing”

Wellbeing 2.0 – Employee Wellbeing Meets Liveable Cities

Wellbeing 2.0

It’s time to bring out the label Wellbeing 2.0. The concept of wellbeing is growing and changing so much that we need the cliché. I’d feel bad about that except that I’ve just googled the term and found an employee wellbeing specialist [more below] with a similar point of view, who used the same term two weeks ago in a LinkedIn article. [It’s almost like finding a lost sibling]. Continue reading “Wellbeing 2.0 – Employee Wellbeing Meets Liveable Cities”

Marketing Wellbeing to the World

marketing wellbeing

It began at the end of last year when I was putting together a list of wellbeing trends for 2018. Suddenly it seemed that every Scandinavian country had its own philosophy.

Hygge – the Danish word for homeliness and cosiness was there. And it had brought along its cuzzies – the Swedish word ‘lagom’- which means moderation – not too much and not too little, and the Norwegian concept of ‘friluftsliv’ – open air living – or as we Antipodeans call it – living. Continue reading “Marketing Wellbeing to the World”