What Migrants Told Us About Auckland

[Post updated July 2018] New Zealand has more than one million migrants [28.5% of the population][1]. New migrants are clustered in Auckland, giving it the fourth highest foreign-born population of any world city. With 39% of its population  born overseas[2], Auckland is more diverse than London or New York.

But even now, many marketers and strategists act as if this change isn’t really happening. They treat new migrants as just another ethnic minority – and another – and another. They don’t seem to recognise that migrants have a lot in common. Continue reading “What Migrants Told Us About Auckland”