Do It Yourself Brand Design

Brand design can cost a fortune. Friends of mine recently saved their firm over $100,000 by taking the design of their new brand and website in-house. Previous branding exercises had cost well in excess of that amount. Perhaps because of that sunk cost, the company had waited too many years to repeat the exercise.  So their visual brand had become sadly dated, compared to their competitors. Continue reading “Do It Yourself Brand Design”