Business is so simple – it’s just an exchange of value between a willing seller and a willing buyer. Every day on auction sites like TradeMe, people do business.
But organising a business to keep on delivering that value, day in and day out for many years, is hard – especially when the marketplace for your products or services is also in flux. Continue reading “Is Your Business Starting to Struggle?”
Brand design can cost a fortune. Friends of mine recently saved their firm over $100,000 by taking the design of their new brand and website in-house. Previous branding exercises had cost well in excess of that amount. Perhaps because of that sunk cost, the company had waited too many years to repeat the exercise. So their visual brand had become sadly dated, compared to their competitors. Continue reading “Do It Yourself Brand Design”