How Many is Too Many Touch-points?


[And why does that sound vaguely rude?]

Touch-points matter. At the beginning of this year I decided I had way too many different points of contact online.  Windshift is a small operation – it’s impossible to co-ordinate everything.

Altogether I had fourteen different touch-points –  websites and social media. I wondered if that was a lot  – or just normal. Was I over-sharing? It felt a little bit like that awkward conversation you might have with a boyfriend when you’re 22. “How many??” Continue reading “How Many is Too Many Touch-points?”