Windshift Has One Goal

Ultimately Windshift has only one goal: to help make New Zealand a better place.  Currently we do that in two ways. First, we help  organisations to do good research through our design and mentoring services. Second, we create reports and slide decks that help you to get a clear picture of New Zealanders and the things that really matter to them.

Click here to read more about Windshift’s background and philosophy.

The cumulative effects of many small but rapid changes has led to a  widespread sense of alienation and uncertainty in New Zealand and elsewhere. Many businesses and organisations respond by focusing on the details, sticking to the day to day things they can control. There’s a lot of tinkering going on. 

But Windshift is with the people who believe it’s time to be bigger and bolder.  Even if we hadn’t just been given twelve years to deal with climate change, there are plenty of other challenges. For those,  we need our people and institutions to be in the best form of their lives. Knowing how to get the job done, focusing on what really matters, everyone doing their bit.

Our ‘bit’ is to help to you to improve your decision-making with simple tools, greater know-how, and better insights.

Join the Windshift Network

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Research Design and Mentoring

As more organisations take on their own market  research, we’re experiencing increased demand for our research design and mentoring services. Windshift’s Director Jill Caldwell  provides a range of services to help you do faster and better research, whatever the budget. Continue reading “Research Design and Mentoring”

Windshift Reports: Instant Insight for Marketers

Windshift’s reports are available instantly through this website or direct from Windshift’s Shopify platform. See the full list of reports below, along with links to their details and a sample of each one. Continue reading “Windshift Reports: Instant Insight for Marketers”

Jill Caldwell – Researcher Since 1989

Jill CaldwellI’m Jill Caldwell. I’ve been researching New Zealanders since 1989. I help people in businesses and organisations to build strong relationships with their customers and to make a positive difference in their communities.

I formed Windshift in 2000, after 11 years in the market research industry.  A lot has changed since then – especially the technology of market research.  As a result, I’m helping more organisations to do their own research. Continue reading “Jill Caldwell – Researcher Since 1989”


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