Windshift’s expertise lies in helping marketers and communicators to build competitive advantage by understanding New Zealanders. Wherever possible we challenge conventional wisdom – unless it happens to be true.
It’s not easy doing business in New Zealand. In our 2018 Right for the Times study we found that it’s hard for most businesses to attract widespread interest from customers. They stay in their lanes. Our Lay of the Land study shows that less than a quarter of our businesses are prospering and expanding.
So Where Do You Start?
Understanding New Zealanders is an essential part of building a local business advantage. But what do you need to know? Our targeted reports give companies a very cost-effective start point that can guide or supplement your own investigations. They offer two kinds of insight:
- How to give customers more of what works for them – whoever they are and however their lives are changing.
- How to build brands and businesses that are focused on the most important drivers of high value growth.
We have based them on recent online surveys and other sources of insight such as in-depth interviews. So you get up-to-date information at a fraction of cost of a stand-alone research project.
Consumer Tribes Reports
If you don’t understand your customer base, you’re missing opportunities to integrate your products into their lives. It’s harder to give them those small positive experiences that lead to word of mouth recommendations – key to 21st century business. If you can’t identify the signature values of important customer tribes, you have less chance to truly connect with them.
Understanding the living breathing people of your company’s diverse tribes has many benefits. Demographic and behavioural indicators are useful, but even micro-targeting works best when you know who you’re talking to.
Our consumer tribes reports give you easy access to Windshift’s insight and analysis. They reveal patterns of difference between New Zealanders, in their connection to technology, eco-friendly products or their general values and expectations.
Understanding New Zealanders : Reports, Briefings & Presentations
While our reports offer instant insight, our Lay of the Land presentations are more interactive. They explore New Zealanders’ values and expectations in 2017 and 2018, and how they’re changing. So they help you keep your communications style fresh and relevant.
Our How to Be Right for the Times report also helps to build relevance. It is part of a larger interactive presentation that can be run as a briefing or as a workshop. It’s valuable for ambitious marketers who want to work out how to attract higher value customers and improve perceptions of their product or service.
New reports are added to the Windshift Store all the time. To stay up to date with new releases and updates, join our email list below: