Windshift’s expertise lies in understanding New Zealanders and helping marketers and communicators to do the same.
Based on our 2018 Right for the Times study we have to conclude that it’s hard for most businesses to attract significant new interest from customers. Our Lay of the Land study reveals that overall, less than a quarter of our businesses are prospering and expanding.
So Where Do You Start?
Understanding New Zealanders is an essential part of building a local business advantage. But where do you start? How can you get this information if you don’t currently have the budget for an in-depth study of your own?
Our targeted mini reports offer companies a very cost-effective start point. They offer two kinds of insight:
- overviews of the social landscape and the environment for brands
- profiles of consumer tribes – people with distinctive relationships to brands and products.
All are based on recent online surveys and other sources of insight such as in-depth interviews. You get up-to-date information at a fraction of cost of commissioning the overall research project that produced it.
If you don’t understand your customer base, you’re missing opportunities to build loyalty and positive word of mouth – the cornerstone of 21st century business. If you can’t identify the signature attitudes and values of important customer tribes, it’s hard to communicate in ways that resonate deeply with them.
It’s also difficult to bridge the gap between the demographics or behaviours that define your target audiences, and the living breathing people of your company’s diverse tribes.
But our consumer tribes reports give you easy access to Windshift’s analysis and insight, and reveal patterns of difference between New Zealanders, in their connection to technology, eco-friendly products or their general values and expectations.
Understanding New Zealanders : Briefings & Presentations
Our Lay of the Land presentations provide a more traditional face-to-face opportunity to think about the patterns and trends that underlie consumer choices. They explore New Zealanders’ values and expectations in 2017 and 2018, and how they’re changing. Perhaps most importantly they reveal the similarities and differences organisations need to take account of in o their communications strategies.
New mini-reports and presentations are added to the Windshift Store all the time. To stay up to date with new releases and updates, join the Windshift Network below.