Latest Articles

Observations

Have Another Very Raglan Christmas

Almost exactly a year ago I wrote a blog post on my internationally-focused well-made lives website, wishing everyone a very Raglan Christmas. You may have read it. It was fun to write. I had to explain where Raglan was, what it meant, and how the concept of a laid-back summer holiday had permeated our culture. […]

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Observations, Projects

The Lay of the Land – NZ Perspectives

Back to New Zealand perspectives this week – with some thoughts about values, a great podcast and a heartening report. I’ve been thinking about NZ values – mainly because anglo-european values are in flux and I want to see what’s happening here. I’m sending out a proposal for shared research, which will hopefully mean I’ll […]

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Observations

And Then I Woke Up

For the first few seconds I thought – that was a crazy dream! Trump? President? It was 1.18am – I’d gone to sleep around 10. Now I was awake. I didn’t want to but I was drawn to Twitter, then Facebook. Where I read two things that crystallise my thinking and two other things that […]

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Projects

What Migrants Told Us About Auckland

New Zealand has more than one million migrants [28.5% of the population][1]. New migrants are clustered in Auckland, giving it the fourth highest foreign-born population of any world city. With 39% of its population [more than half a million people] born overseas[2], Auckland is more diverse than London or New York. But even now, many marketers and […]

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Observations

The Value Being An Adaptive Company

More and more established brands are finding it difficult to resonate with the younger half of the population. Entire categories — like banking and motor vehicles — struggle to rise above commodity status. Other industries are under threat from disruptive technologies or new pricing paradigms, offering, as Scott Galloway puts it: 60% of a great brand for 10% of the price.

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Navigator

Is Your Business Starting to Struggle?

Business is so simple – it’s just an exchange of value between a willing seller and a willing buyer. Every day on auction sites like TradeMe, people do business. But organising a business to keep on delivering that value, day in and day out for many  years, is hard – especially when the marketplace for […]

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Navigator

Making Your Branding Dollars Go Further

Friends of mine recently saved their firm over $100,000 by taking the design of their new brand and website in-house. Previous branding exercises had cost well in excess of that amount. Perhaps because of that sunk cost, the company had waited too many years to repeat the exercise, so their visual brand had become sadly […]

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Observations

When Plan A Doesn’t Work

I began 2015 with a big plan. I wanted to move from Dunedin to Auckland and establish a new life. My reasons were simple: I have close family there – including two of the sweetest grand-children in the world, ever, –  AND most of my business clients are there now. Auckland is sucking people and businesses […]

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Observations, Projects

Oceans of Information

This is the final excerpt from our 2015 How to be Right for the Times report. The digital society is not a simple linear onwards and upwards society. The effects of these technologies are diverse and contradictory. The graphic below reflects the diverse findings of our 2015 qualitative research as to the effects the adoption […]

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Observations, Projects

Which Generation Loves Your Brand Most?

This blog post is yet another excerpt from Windshift’s 44-page report How to Be Right for the Times Generational preferences are a critical element of being Right for the Times. In the past, there were a number of important generational rites of passage that signalled a change in a person’s brand preferences. These included: getting […]

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