Projects

What Migrants Told Us About Auckland

New Zealand has more than one million migrants [28.5% of the population][1]. New migrants are clustered in Auckland, giving it the fourth highest foreign-born population of any world city. With 39% of its population [more than half a million people] born overseas[2], Auckland is more diverse than London or New York. But even now, many marketers and […]

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Observations

The Value Being An Adaptive Company

More and more established brands are finding it difficult to resonate with the younger half of the population. Entire categories — like banking and motor vehicles — struggle to rise above commodity status. Other industries are under threat from disruptive technologies or new pricing paradigms, offering, as Scott Galloway puts it: 60% of a great brand for 10% of the price.

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