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Is Your Business Starting to Struggle?

Business is so simple – it’s just an exchange of value between a willing seller and a willing buyer. Every day on auction sites like TradeMe, people do business. But organising a business to keep on delivering that value, day in and day out for many  years, is hard – especially when the marketplace for […]

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Making Your Branding Dollars Go Further

Friends of mine recently saved their firm over $100,000 by taking the design of their new brand and website in-house. Previous branding exercises had cost well in excess of that amount. Perhaps because of that sunk cost, the company had waited too many years to repeat the exercise, so their visual brand had become sadly […]

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