Observations, Projects

Oceans of Information

This is the final excerpt from our 2015 How to be Right for the Times report. The digital society is not a simple linear onwards and upwards society. The effects of these technologies are diverse and contradictory. The graphic below reflects the diverse findings of our 2015 qualitative research as to the effects the adoption […]

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Observations, Projects

Which Generation Loves Your Brand Most?

This blog post is yet another excerpt from Windshift’s 44-page report How to Be Right for the Times Generational preferences are a critical element of being Right for the Times. In the past, there were a number of important generational rites of passage that signalled a change in a person’s brand preferences. These included: getting […]

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Projects

Does Your Firm Have Good Future Prospects?

This is an exclusive extract from Windshift’s 2015 How to be Right for the Times Report To Download a Sample of my 2015 How to Be Right for the Times report, please Click Here To Purchase the Report, please Click Here In our 2015 survey, as usual, we asked people who work for private enterprise […]

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